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Siyu Tian is an East Meets West expert. She is a senior bilingual editor and content strategist with 10+ years of professional experience in diverse industries and has broad knowledge and understanding of the Chinese market and consumers. She enjoys the freedom of being a digital nomad and currently resides in Tibet.

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How to attract chinese students into your school

Content marketing can be used to promote any product or service but is especially effective when...

China Fashion in 2023: Sustainability, Technology & Rise of Metaverse

#1 Sustainability efforts and eco-friendliness initiatives in the Chinese fashion industry

China’s Snacks Market: a growing trend

The snack food industry in China is rapidly proliferating owing to various factors. Urbanization...

Coffee consumption in China - is coffee the new tea ?

China now is slowly becoming a coffee-drinking nation, as consumption is growing at an incredible...

Persona: your road map to getting to know your customers

China has been regarded as a massive market that almost guarantees sustainable growth and...