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Chinese Students recruitment in China Digital Marketing Landscape

In the fiercely competitive global higher education market, universities are constantly seeking innovative ways to attract prospective students. This is especially true when it comes to China, a highly sought-after market due to the increasing number of students seeking quality education opportunities abroad.
Among the institutions that have successfully made their mark in this competitive landscape is Rennes School of Business (RSB). In this article, we will explore three captivating case studies that demonstrate RSB's effective use of social media marketing strategies in China, highlighting their remarkable results.
To gain access to the complete case studies, we invite you to fill out a simple form, allowing us to share this valuable information with you.
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Case Study 1: Responding to Crisis with Social Listening:

During the unprecedented COVID-19 pandemic, RSB faced a crisis when news broke that two students had tested positive for the virus in Italy. Discover how RSB, in collaboration with Duhno Marketing, implemented a social listening strategy to effectively respond to the crisis, ensuring the safety of their students while safeguarding the school's reputation.

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social_listeningimage by PhotoBillions on Stock Adobe


Case Study 2: "Life in RSB" Vlog Campaign: Boosting Brand Awareness and Engagement:

To increase brand awareness among current and potential students, as well as alumni, RSB launched an engaging vlog campaign. Learn how the strategic use of student Key Opinion Leaders (KOLs) and social media platforms generated significant exposure, high engagement, and even led to recruitment opportunities.

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vlog campaignimage by Lifestylememory on Freepik


Case Study 3: "We Want You" Lead Generation Campaign:

Engaging with alumni, current students, and prospective students is vital for building a strong sense of community. Uncover how RSB successfully created a meaningful campaign on WeChat, encouraging valuable interactions, sharing unforgettable memories, and positioning RSB as a desirable destination for business education.

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portrait-chinese-man-points-finger-you-isolated-white-wallimage by diana.grytsku on Freepik



These case studies provide a glimpse into the power of social media marketing for educational institutions. By leveraging innovative strategies and platforms like social listening, vlogs, and WeChat campaigns, RSB not only managed to differentiate itself from competitors but also established a strong reputation in China. These successes demonstrate the significance of embracing digital marketing initiatives to attract prospective students, foster a supportive community, and enhance the overall brand image.


Unlock the Full Case Studies:

To delve deeper into these inspiring case studies and discover the comprehensive strategies implemented by RSB, we invite you to fill out a simple form. By doing so, you will gain access to invaluable insights and actionable takeaways that can benefit your own institution's marketing efforts. Don't miss this opportunity to learn from RSB's triumphs and drive your institution's success in the Chinese digital ecosystem.

Partner with Duhno Marketing:

Duhno Marketing, a digital marketing agency based in Shanghai, specializes in helping international schools establish a prominent presence in the Chinese digital landscape. With their expertise, they can assist you in standing out from the competition and becoming the preferred choice for Chinese students. Start working with Duhno Marketing today and witness the positive impact on your student enrollment and recruitment goals.


Embrace the Opportunity:

Don't wait any longer to transform your institution's marketing approach. Fill out the form, gain access to the exclusive case studies, and take the first step toward achieving remarkable results in the Chinese higher education market.

Let's make your institution shine!

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