In the fiercely competitive global higher education market, universities are constantly seeking innovative ways to attract prospective students. This is especially true when it comes to China, a highly sought-after market due to the increasing number of students seeking quality education opportunities abroad.
Among the institutions that have successfully made their mark in this competitive landscape is Rennes School of Business (RSB). In this article, we will explore three captivating case studies that demonstrate RSB's effective use of social media marketing strategies in China, highlighting their remarkable results.
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