Guide to launching your brand in China
When the greater emphasis is placed on trust and reliability,...
Marketing is not an expense; it's a Return on Investment
On December 1, 2021, The CCI FRANCE CHINE organised their yearly "Groupe de travail...
As the pandemic continues, it's tempting to cut your marketing budget for China. But we suggest you...
"Metaverse" is an ill defined concept that created a lot of buzz. Some companies are trying to...
Many have predicted a recovery in Chinese outbound students in 2022. According to Schools Week,...
Instant coffee consumption has been on the rise in China since Nestlé entered the market in the...