The recent lockdowns in Shanghai have been a setback for China. But despite the uncertainty, there are always opportunities.
Shanghai being under lockdown doesn’t mean the whole country is slowing down. A study conducted by a research institute based out of the People’s University of China shows that the Chinese economy is doing better than expected. China's gross domestic product grew by 4.8% year-on-year in the first quarter of 2022, accelerating from the 4.0% expansion registered in Q4 2021 and beating economists' expectations. Despite the pandemic and lockdowns, China continues to grow.
In this series of articles, we will explain to you why, despite the pandemic and the lockdowns, you should still invest in China.
The new COVID wave since March has shifted consumers' focus. Trust and reliability are becoming top priorities when customers choose a brand or product. Community and customer-brand relationships are becoming more important than ever. This article will discuss how brands should now adapt to secure their branding and marketing for a post-lockdown world.