WeChat has over 1.2 billion MAUs (monthly active users), so it's only natural that brands want to get a slice of this action. But running an official WeChat account is not as simple as setting it up, sharing info and saying "we exist in China". WeChat is worth way more than that! It can also help you better engage with your customer and increase your ROI, but there is a trick. This is where social CRM comes in.