HOW LOACKER BOOSTED THEIR BRAND AWARENESS AND SALES BY DECIDING TO GO ONLINE AFTER MORE THAN 20 YEARS OF SETTLING IN CHINA
Founded by Alfons Loacker in 1925, the family business that started as a small regional confectioner became a globally known brand with products that delight all ages people in more than 100 countries.
We knew that Loacker needed to increase their exposure and engage more with their audience.
WEIBO, which is an open platform with a MAU of 500 million, was the perfect platform to develop.
Brands can have their own official account and promote their content for their target audience.
Weibo also has official tools can support mini campaigns for awareness and engagement increase.
From 0 to 1, we helped the brand to grow and until now, we are still managing their Weibo account.
STARTED IN 2018, HERE IS THE OUTCOME AFTER 4 YEARS.
""Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China.""
MANAGING DIRECTOR SALES & MARKETING, LOACKER