IP Licensing

The Chinese Perspective

0
billion RMB in 2023 for the Virtual KOL industry

DUHNO EXPERTISE

China Marketing Strategy

Organized around our Customer Experience workshop series, our team of marketing consultants work with your team to frame your ambition and create your marketing playbook for the Chinese Market. 

Social Media Marketing

Duhno team brings ideas, crafts contents, and disseminate them on the web and social media, with and for your team. We help you define the strategy you should adopt for your Chinese audience and create memorable stories.

Marketing Activation Retainer

Our team setup and manage your social CRM, drive new traffic and activate your social media through a retainer of mini campaigns. We organize the content creation and work closely with your team. 

Marketing Activation Campaign

We pitch your digital campaigns with innovative and creative ideas. We plan the right content creation required to run mandatory activations following your guidelines and leveraging existing assets.

Benoit Raoult

CEO & Founder

A Chinese legend says Benoit never sleep. When he is not managing Duhno, he must be somewhere else giving a speech, attending an exhibition or learning new skills. After 12 years in China, Benoit learnt how to guide top companies to seduce Chinese consumers. He is an expert in IP Licensing and Video Games and directed projects such as Tuzki, Powerpuff Girls, Westworld, Outfit 7 and Ubisoft.

CASE STUDY

powerpuff girls

Powerpuff Girls

The Powerpuff Girls is an American animation superhero action television series owned by Cartoon Network. 

In 2017, a series of videos were launched on Iqiyi and Duhno was in charge of creating a game website to host the campaign. Players could design their own avatar and share it on WeChat and Weibo. 

lisa li

"Duhno a good grip of the market and they can effortlessly translate a brand’s message through Character Branding that audiences can relate to."

Lisa Li
Country Head, Turner Media

OTHER INDUSTRIES

Packaged goods
Video games
Education
Fashion

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About Duhno

Duhno is a brand mascot marketing agency based in Shanghai specialized in developing digital footprint and inbound marketing techniques in China. Duhno helps you define the strategy you should adopt for your Chinese audience and create memorable stories to make your brand’s character famous.

Craft and leverage your brand universe with Duhno Marketing!