Chinese digital ecosystem is wide and complex. It's only by knowing your brand footprint, analyzing your competitors' performance and by choosing the most suitable platforms that you will have better chance to succeed your market entry in China.
In which platforms should you appear on ?
Ensure the best use of your resources and expand your reach by being visible on
platforms where your target audience is
Who are your competitors ?
People are increasingly looking for unique experience. Your product or brand needs to stand out from the competition.
Where are you at in China ?
It is important to know your brand reputation in order to establish the best marketing strategy
Deep-dive into key platforms
E-commerce | Social media | Web search index
Executable digital marketing plan
Brand positioning | Customer profile | Social media mix & plan | Market entry plan
Studies | Strategic interviews | Market intelligence