SOCIAL MEDIA CAMPAIGN

Lanificio Cerruti 1881 case study

OBJECTIVE

Running an innovative and creative campaign

New followers' acquisition

Qualification of existing followers and segmentation

Brand awareness increase

BACKGROUND

Lanificio F.lli Cerruti is a family-run operation and internationally renowned for exceptional cloth. It’s based in Biella – the home of traditional Italian textile manufacturing – and combines innovation in technology with the finest raw materials to produce its prized yarns.

SOLUTION

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We created exclusive posts to celebrate the 140th anniversary of the brand 

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We built a brand-oriented Q&A game to engage with followers. 

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We used a gift as a trigger to stimulate readers to participate and leave their information.

RESULTS

Within 1 month campaign time, the number of followers has grown significantly, and participants were tagged according to pre-defined segmentation strategy to support customer's commercial team

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