Running an innovative and creative campaign
New followers' acquisition
Qualification of existing followers and segmentation
Brand awareness increase
Lanificio F.lli Cerruti is a family-run operation and internationally renowned for exceptional cloth. It’s based in Biella – the home of traditional Italian textile manufacturing – and combines innovation in technology with the finest raw materials to produce its prized yarns.
We created exclusive posts to celebrate the 140th anniversary of the brand
We built a brand-oriented Q&A game to engage with followers.
We used a gift as a trigger to stimulate readers to participate and leave their information.