SOCIAL MEDIA CAMPAIGN
Lanificio Cerruti 1881 case study
OBJECTIVE
Running an innovative and creative campaign
New followers' acquisition
Qualification of existing followers and segmentation
Brand awareness increase
BACKGROUND
Lanificio F.lli Cerruti is a family-run operation and internationally renowned for exceptional cloth. It’s based in Biella – the home of traditional Italian textile manufacturing – and combines innovation in technology with the finest raw materials to produce its prized yarns.
SOLUTION
We created exclusive posts to celebrate the 140th anniversary of the brand
We built a brand-oriented Q&A game to engage with followers.
We used a gift as a trigger to stimulate readers to participate and leave their information.
RESULTS
Within 1 month campaign time, the number of followers has grown significantly, and participants were tagged according to pre-defined segmentation strategy to support customer's commercial team
0
%
0
X more followers
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