The Chinese Perspective
Gen Z and Millennials are looking for personalized content, unique products and original stories.
Organized around our customer experience workshop series, our team of marketing consultants is working with your team to frame your ambition and create your marketing play book for the Chinese Market.
Social Strategy Consulting
Account and Content Creation (WeChat, Weibo, Xiahongshu)
Social Media Strategy Building
Brand Mascot Creation
Comics and Storytelling
According to a Hootsuite report from January 2021, Chinese people mostly discover new brands through word-of-mouth recommendations (24%), search engines (23.2%), brand or product websites, ads on television (21.5%), consumer review websites (21.4%) and recommendations or comments on social media (21.1%).
Loacker is an Italian wafers and chocolate producer. Loacker’s brand awareness was low in China and they were not on Chinese social media. For them, we developed an entire marketing strategy including social media marketing, activation retainer and activation campaign.
The average salary increase of Chinese people in 2020 is 3.6%, among the highest one in the world.
Companies willing to enter the Chinese market for the first time
Companies wishing for a China-market entry after a first attempt
Businesses preparing for a large marketing investment in China
"Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China."
Managing Director Sales & Marketing, Loacker
Duhno is a brand mascot marketing agency based in Shanghai specialized in developing digital footprint and inbound marketing techniques in China. Duhno helps you define the strategy you should adopt for your Chinese audience and create memorable stories to make your brand’s character famous.
Craft and leverage your brand universe with Duhno Marketing!