INBOUND MARKETING STRATEGY
Inbound marketing is a business methodology that attracts customers through creating valuable content.
The Chinese Perspective
Gen Z and Millennials are looking for personalized content, unique products and original stories.
WHY DUHNO?
Organized around our customer experience workshop series, our marketing experts are working with your team to frame your ambition and create your marketing play book for the Chinese Market.
OUR SKILLS
Social Listening
Social Strategy Consulting
Account and Content Creation (WeChat, Weibo, Xiaohongshu)
Social Media Strategy Building
SEO/SEA
E-reputation
According to January 2021 Hootsuite report, Chinese people mostly discover new brands through WoM recommendations (24%), search engines (23%), before brand's websites, television ads or social media recommendations.
CASE STUDY
Loacker
Loacker is an Italian wafers and chocolate producer. Loacker’s brand awareness was low in China and they were not on Chinese social media. For them, we developed an entire marketing strategy including social media marketing, activation retainer and activation campaign.
The average salary of Chinese people raised by 3.6% in 2020, among the highest increase in the world.
FOR WHOM
Companies willing to enter the Chinese market for the first time
Companies wishing for a China-market entry after a first attempt
Businesses preparing for a large marketing investment in China
FREE WHITE PAPER
How to successfully set up your marketing strategy for your E-commerce
"Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China."
Kai Panholzer
Managing Director Sales & Marketing, Loacker
About Duhno
Duhno is a marketing agency based in Shanghai specialized in developing digital footprint and inbound marketing techniques in China. Duhno helps you define the strategy you should adopt for your Chinese audience and create memorable stories to enhance your brand.
Duhno - Marketing made measurable