INBOUND CHINA MARKETING STRATEGY

Inbound marketing is a business methodology that attracts customers through creating valuable content.

The Chinese Perspective

Gen Z and Millennials are looking for personalized content, unique products and original stories.

WHY DUHNO?

Organized around our customer experience workshop series, our marketing experts are working with your team to frame your ambition and create your marketing play book for the Chinese Market. 

OUR SKILLS

Social Listening 

Social Strategy Consulting

Account and Content Creation (WeChat, Weibo, Xiahongshu)

Social Media Strategy Building

Brand Mascot Creation

SEO/SEA

Comics and Storytelling

E-reputation

According to January 2021 Hootsuite report, Chinese people mostly discover new brands through WoM recommendations (24%), search engines (23%), before brand's websites, television ads or social media recommendations.

CASE STUDY

Loacker Gnome

Loacker

Loacker is an Italian wafers and chocolate producer. Loacker’s brand awareness was low in China and they were not on Chinese social media. For them, we developed an entire marketing strategy including social media marketing, activation retainer and activation campaign.

The average salary of Chinese people raised by 3.6% in 2020, among the highest increase in the world.

FOR WHOM

Companies willing to enter the Chinese market for the first time

Companies wishing for a China-market entry after a first attempt

Businesses preparing for a large marketing investment in China

OUR EXPERTS

Benoit Raoult

CEO & Founder

Sylvia Bouboutou

Operations and Expansions Manager

kai panholzer

"Great to see China growing 57% YTD in Q1! Also, the impact of a “slightly revised” set-up in China."

Kai Panholzer
Managing Director Sales & Marketing, Loacker

MORE DUHNO EXPERTISE

Social Media Marketing For China

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Marketing Activation Retainer

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Marketing Activation Campaign

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About Duhno

Duhno is a brand mascot marketing agency based in Shanghai specialized in developing digital footprint and inbound marketing techniques in China. Duhno helps you define the strategy you should adopt for your Chinese audience and create memorable stories to make your brand’s character famous.

Craft and leverage your brand universe with Duhno Marketing!