What happens when you cut your marketing budget?

Define your E-Commerce strategy for China

On December 1, 2021, The CCI FRANCE CHINE organised their yearly "Groupe de travail...

Why shouldn’t you cut your marketing budget for China?

As the pandemic continues, it's tempting to cut your marketing budget for China. But we suggest you...

Webinar Replay - Metaverses: Myths and realities

"Metaverse" is an ill defined concept that created a lot of buzz.  Some companies are trying to...

Breaking Through the Competition: The Secret to Making Your University Stand Out in China

Many have predicted a recovery in Chinese outbound students in 2022. According to Schools Week,...

Does Metaverse has a future in China?

The metaverse, an immersive, online, virtual-reality environment in which users can interact, has...

Brewing Up Success: The Rise of Coffee in China

Instant coffee consumption has been on the rise in China since Nestlé entered the market in the...

The evolution of e-Commerce in China

"China, today, is characterized by mobile-first consumer behaviour, vibrant social commerce...

Which festivals serve your brand better

During shopping festivals people snap up great bargains both online and offline. But that is not...

How to bring your brand online in China