Persona: your road map to getting to know your customers

China has been regarded as a massive market that almost guarantees sustainable growth and...

Digital footprint for a killer China digital marketing strategy

Guide to launching your brand in China

Digital Marketing is Expensive in China, but it's all worth it.

What should brands do to better leverage their post-lockdown strategy?

What happens when you cut your marketing budget?

Define your E-Commerce strategy for China

On December 1, 2021, The CCI FRANCE CHINE organised their yearly "Groupe de travail...

Why shouldn’t you cut your marketing budget for China?

As the pandemic continues, it's tempting to cut your marketing budget for China. But we suggest you...

Webinar Replay - Metaverses: Myths and realities

"Metaverse" is an ill defined concept that created a lot of buzz. Some companies are trying to...

Elevate Your School Reputation in China: The Key to Standing Out

Many have predicted a recovery in Chinese outbound students in 2022. According to Schools Week,...

Does Metaverse has a future in China?

The metaverse, an immersive, online, virtual-reality environment in which users can interact, has...